Today I went to my mailbox to discover something special. Not only was there an invitation to a wedding in England this summer, there as also an intriguing postcard, with a photo on the front and a QR code on the back, instructing me to download the app which could be downloaded on the App Store. Once the app was downloaded, I held my phone up to the back of the card, and there was a recorded video that a couple of friends had recorded for me! This video had gone through the mail and been waiting for me in my mailbox. Wow.
It seems that one of the coolest new apps available on the App Store is called “XO.” It’s an ingenious idea that mixes the old school concept of mailing someone a letter with the modern benefit of sending videos electronically. You are able to pre-record a video, place the code to it on the back of a card, and mail it to a friend. It has the benefits of being sentimental because you took the time to actually mail them something, and there’s technology in there as well since you actually get to see a video recording of them!
The XO Postcard App
From the Makers of Spark Camera
The XO Postcard app is from the makers of Spark, a video recording and editing app that’s also available on the App Store. It’s one of the best ways to make cool short videos to capture memories of special events or just everyday moments with friends. One of the best parts about making a video with Spark is the ability to edit as you go; trimming and removing clips and then adding in music so that you can time the transitions to the beats.
The makers of Spark decided to take their ingenuity to another app. This one isn’t about video editing at all, but has to do with sending someone a physical postcard. There’s a video embedded in the QR code on the back, all they have to do is download the app and they’ll be able to see it.
Download on the App Store
The app XO can be downloaded on the App Store. The best part is that the download is free, and there’s even a 20% coupon so that people can save on their first card shipment as well.
Send Your First Card
One of the most exciting things is going to be sending your first card. The first step is to download the app. Once you have it, you can choose between a pre-loaded photo or a photo from your camera roll. Then it’s on to recording your first video.
Record Your Video
Be sure to take your time with the video, as once it’s sent you won’t be able to redo it. You’ll be able to try again until you get a clip that you like. Tell your friend or loved one how much you miss them or how you can’t wait to see them. Be encouraging!
One of the Best New Apps
It takes a lot of work to become “the next big thing,” but with the right marketing and a good support base, the XO app could really take off. It could end up being one of the best new apps for people.
There are a lot of reasons why someone might not want to send a regular old Snapchat to their friend. Social media just doesn’t carry the same kind of sentimental value that a physical card might. The good news is that now you can have both a physical card and a recorded video. Download the XO app today.